ANALYSIS OF CONSUMER PREFERENCES OF HOLIDAYMAKERS ON THEIR SHORT SUMMER HOLIDAYS

Anisimov S.

Research establishment “Ukrainian Scientific Research Institute of Ecological Problems “, Kharkiv, Ukraine

Abstract:

Analysis of demand for recreational services carried out on the basis of the literature data and the results of a questionnaire survey. Motivations, expectations and interests of unorganized tourists on the coast of the S. Donets River in the summer of 2013-2014 was studied. Territorial preferences, the structure and the length of recreational activities have been identified. The characteristics of desirable indicators of natural-resource potential of the territory and economic infrastructure has been received.

Keywords:

recreational services, questionnaire survey, territorial preferences of holidaymakers, structure and duration of the recreational activities

Language:

ukrainian

DOI: http://doi.org/10.17721/1728-2721.2015.63.23

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Suggested citation:

Anisimov, S. (2015). Аnalysis of consumer preferences of holidaymakers on their short summer holidays. Visnyk Kyivskogo natsionalnogo universytetu, Geografiya [Bulletin of Taras Shevchenko National University of Kyiv, Geography], 1 (63), 91-93 (in Ukrainian, abstr. in English).