Вісник Київського національного університету імені Тараса Шевченка

ГЕОГРАФІЯ

Bulletin of Taras Shevchenko National University of Kyiv

GEOGRAPHY

ANALYSIS OF CONSUMER PREFERENCES OF HOLIDAYMAKERS ON THEIR SHORT SUMMER HOLIDAYS

Anisimov S.

Research establishment “Ukrainian Scientific Research Institute of Ecological Problems “, Kharkiv, Ukraine

Abstract:

Analysis of demand for recreational services carried out on the basis of the literature data and the results of a questionnaire survey. Motivations, expectations and interests of unorganized tourists on the coast of the S. Donets River in the summer of 2013-2014 was studied. Territorial preferences, the structure and the length of recreational activities have been identified. The characteristics of desirable indicators of natural-resource potential of the territory and economic infrastructure has been received.

Keywords:

recreational services, questionnaire survey, territorial preferences of holidaymakers, structure and duration of the recreational activities

Language:

ukrainian

DOI: http://doi.org/10.17721/1728-2721.2015.63.23

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Suggested citation:

Anisimov, S. (2015). Аnalysis of consumer preferences of holidaymakers on their short summer holidays. Visnyk Kyivskogo natsionalnogo universytetu, Geografiya [Bulletin of Taras Shevchenko National University of Kyiv, Geography], 1 (63), 91-93 (in Ukrainian, abstr. in English).